In the 1950s, a graphic design style emerged in Switzerland called the international typographic style, also known as the Swiss Style.
This style is characterised by asymmetrical use of design, use of a mathematical grid, use of sans-serif fonts and an emphasis on clear communication.
Supporters and users of this style thought that a scientific and universal approach was the best way to go about design. All eccentric or personal interpretations were rejected in this movement, as it would go against their goal of clarity and order in design.
This approach and its influence still show up in modern design, especially in web design and product design.
